I noticed coinage today in an article in Culture Map Austin that plays on a term linked to well-known food phrasiology: ” slow money”. Slow money is apparently linked to the “slow food” movement that started several years ago, the grassroots movement of sustainable, community-grown food and farm-to-table eating.
Culture Map says the slow money movement is similar: “an entrepreneurial path for bringing money back down to earth, seeding a restorative economy that serves people and places more than corporations and industry sectors.” It was started about three years ago by Woody Tasch, author of the best-selling book, Inquiries into the Nature of Slow Money: Investing As If Food, Farms and Fertility Mattered.
The author goes on to say, “Slow Money is bringing people together around a new conversation about money that is too fast, about finance that is disconnected from people and place, and about how we can begin fixing our economy from the ground up…starting with food. Locally produced, sustainably grown food.”
“There is a Slow Money Austin chapter, which works to to increase capital opportunities for food entrepreneurs, producers struggling to meet demand, innovators and local organizations leading the way toward sustainable, financially beneficial growth in Central Texas. Inspired by the national Slow Money and Slow Food movements, a group of committed individuals formed this organization to promote sustainable food systems in Austin and the surrounding region.”