The Essential Caramel: Simple Excellence

Philadelphia rush hour traffic and cloud cover-induced GPS failure notwithstanding, I landed at the Trump Taj Mahal in Atlantic City last evening for the Philadelphia National Candy, Gift and Gourmet Show.

IMAG0081I can’t help but observe the juxtaposition of the venue and the event.  The mirrors and glitz of  the Trump Taj Mahal are so obviously reminiscent of Tom Cruise and Dustin Hoffmans’ entre in to the world of counting cards in Rainman.  I can see them identically suited, perfectly poised, descending the escalator to the casino floor…

Then, the event.  The Philadelphia National Candy, Gift and Gourmet Show, its 127th show, is a broad-based consortium of candy retailers, confectioners, chocolatiers, packaging professionals and chocolate equipment manufacturers.  A visual feast of perfectly displayed truffles, handmade chocolates and custom packaging.  From the ridiculous to the sublime.

Business owners are students as well, and I am a lifelong learner.  Moving on the creative  instinct to produce a top quality product and further refining it is what I call “simple excellence.”  Deep, often complex flavors; smooth, rich texture; a luxurious mouth feel.  That’s the Essential Caramel.  Simple Excellence is the mantra of the Essential Caramel.

Confection providers say, "Let me scan you."

Confection providers say, “Let me scan you.”

Advertisements
This entry was posted in Events and tagged , , , , , . Bookmark the permalink.

One Response to The Essential Caramel: Simple Excellence

  1. Pat Magee says:

    Glad to hear you are enjoying the candy show!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s